Who are Romney’s supporters? Who are Obama’s? How do they live? Where do they shop? What do they like to eat and drink?
These questions intrigued us, and we didn’t know the answers. So we spent the last few months combing tweets and public Facebook posts looking for people who were clearly pro-Obama or pro-Romney. We found a lot of them, tens of thousands in each group. Then, using Bluefin Labs tools, we analyzed their past comments and learned a great deal about their tastes and lifestyles.
To tell the story, we got together with the talented folks at Now This News, who made a terrific animated video showing the results. It debuted today on The Atlantic’s website, accompanied by a smart explanatory piece by Kasia Cieplak-Mayr von Baldegg.